Always remember what expert and amateur investors both understand: There is no “perfect” time to buy or sell stocks, especially since you’re investing for the long term. Generally, we believe you shouldn’t trade on a daily or even monthly basis.

Here are some reasons that might make you consider  selling off your shares:

1. You need cash quickly for a serious financial need or you would like to reallocate your investment to other assets

2. You don’t believe that there will be reasonable returns on your investment based on your expectations of the company’s future earnings

• • • It could be that you’ve already hit your financial target and you feel that there isn’t much opportunity to make further returns
    • Or the reasons that made you initially purchase the shares have changed and there are no compelling reasons to hold on to the shares